About FIFTEEN

Built by a marketer who has spent decades fixing unclear offers.

FIFTEEN helps B2B and SaaS marketers see what buyers understand, what slows them down and what the page should say next.

Why I built it

Good products lose buyers when the message takes too long to understand.

I created FIFTEEN after more than 20 years working in B2B, SaaS and digital marketing. I am passionate about AI coding, practical marketing tools and using technology to make expert thinking easier to apply.

The idea is simple: a buyer should be able to scan a page quickly and understand what the product does, who it is for, why it matters, why they should believe it and what to do next.

What FIFTEEN does

A practical copy and CRO toolkit.

Use the core audit without an account. Create a free account only if you want to save work and return to it later.

Scans a live page

Enter a public homepage or landing-page URL. FIFTEEN extracts the visible messaging for review, with paste mode available for protected or JavaScript-heavy pages.

Runs the 15-second test

Scores product clarity, audience fit, pain recognition, business outcomes, proof, differentiation, buying confidence and next-step fit.

Writes concrete replacements

Creates a clearer hero, a six-part homepage content plan and specific copy suggestions grounded in the facts available on the page.

Builds a CRO test plan

Identifies the biggest conversion leaks, explains the evidence and recommends measurable tests for messaging, proof, pricing, objections and CTAs.

Includes three focused tools

Use the Hero Copy Builder, CTA Lab and Vague Copy Cleaner to work on one important messaging job at a time.

Saves the work you choose

Optional accounts let you save audits, reopen past work and build a clearer record of how the page improves over time.

My point of view

AI should make expert judgment easier to use.

AI can get a marketer to a strong first draft quickly. It still needs clear inputs, grounded claims, useful constraints and a human who knows what good looks like. FIFTEEN is designed around that standard.

Put your page on the clock